2020 has just begun, inaugurating a brand-new decade that, together with the usual New Year’s resolutions, has awakened a strengthened self-awareness and will to keep evolving through experimentation and cooperation.
As recently reported by the Swiss press, and specifically by a local newspaper called Grenchner Tagblatt, the renowned ETA SA Manufacture Horologère Suisse (more simply referred to as “ETA”, that is to say one of the global giants in the production of mechanical ébauches and movements) sold 500,000 movements to Swatch Group competitors in 2019.
Despite the groundbreaking numbers, it seems like statistics won’t be reporting the same data in 2020: in fact, the famous Swatch Group’s subsidiary has stopped selling its calibers to third-party customers, leaving a sea of restless waves and gloomy waters.
Predictions were made about the atypical situation and it is not difficult to believe that the unfortunate circumstances would have exposed smaller brands to the compelling need to partially reinvent themselves in order to properly approach the march of unknown currents aiming to threaten their balance.
As a consequence of this phenomenon, many brands have turned to other Swiss manufacturers such as Sellita or STP, significantly increasing the turnover of these companies. Therefore, the average delivery times increased considerably, making production planning increasingly complex and uncertain.
Being faced with such an unclear and faltering scenery, the only possibility laying on the bleak horizon was to find an alternative able to provide the continuity useful to support the creative process and to hopefully retrace a well-defined path on which to draw up further ideas and shape an always more complex and stable structure.
Our lighthouse in the storm turned out to be MV145, an automatic caliber developed by Meccaniche Veneziane in partnership with Seiko.
This movement is based on the well-known Seiko NH35 and is equipped with an oscillating weight designed and engineered in Italy by Meccaniche Veneziane. Similar to high-end Swiss calibers, the MV145 rotor is decorated with Cotes De Geneve finish and sandblasting, finally plated with 3N Gold.
The movement is extremely solid and reliable, it also has the typical functions of the ETA 2824 caliber, such as: bi-directional winding, hacking function, 41-hour power reserve. However, unlike ETA, it has 21,600 bph and 24 jewels.
Throughout time and thanks to the urge to keep our ship sailing, what was at first perceived as an obstacle has later become a chance to further better ourselves.
Obviously we will continue to use the Swiss Made MV285 and MV297 (GMT) calibers which will be used exclusively on small-scale and limited-edition productions, given the reduced availability and extended production times
Now that we’ve finally docked and we’re walking on a stable ground, our eyes can freely explore the land of possibilities that’s welcoming us and start stepping into the new year with renewed energy and certainties.